You can investigate serious corruption cases, but it doesn't mean that the way you talk about it to your audience should be super serious and boring. What if you come up with an AI-powered avatar that uses facts checked by human journalists, yet speaks to the audience in a sarcastic voice as an assistant rather than a know-it-all expert?

Claudia Báez, a digital innovator and co-founder of the Colombian investigative website Cuestión Pública, thinks that investigative journalism should by no means be delivered in a way that is appealing only to men in suits over 40.

She created an AI-powered tool - Odín - to help her team of journalists stay relevant to the current news agenda, reach different audiences, and, of course, save time and money.

I talked to Claudia about this and much more, so maybe you, as a storyteller anywhere in the world, can be inspired and apply some of these insights in your everyday professional life.

Main topics we discussed in this episode: