In this video, I respond directly to a commenter debating clean eating vs calorie counting, and why this argument keeps coming up in the first place. Using human and animal research on food deprivation, restraint, and cravings, I break down what actually happens when you try to eat “perfectly” versus using calories as a flexible tool.

We’ll look at studies on chocolate, carbohydrate restriction, protein restriction, and intermittent access models that help explain binge eating, cravings, and loss of control. The goal here is clarity, not dogma. Calories, macros, clean eating, keto, fasting, none of them are universally right or wrong. The question is which approaches are sustainable long term without creating a cycle of restriction, cravings, and binging.

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