Dr. Heather Cairns-Lee, Affiliate Professor of Leadership and Communication at the International Institute for Management Development (IMD), Switzerland, shares insights from her book Clean Language Interviewing: Principles and Applications for Researchers and Practitioners. The book introduces a powerful method for asking non-leading questions to uncover authentic experiences across research, business, education, and healthcare.

Drawing on the therapeutic innovations of David Grove and the modeling work of Penny Tompkins and James Lawley, clean language interviewing removes assumptions, paraphrasing, and leading questions so that interviewees can stay close to their own words, metaphors, and images. Through examples from leadership, coaching, conflict resolution, market research, and safety investigations, she shows how small shifts in questions can reveal structural issues instead of blaming individuals, access tacit knowledge, and create more inclusive, phenomenological conversations.

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