
Sign up to save your podcasts
Or


Ep. 17: Why Making A Million On Investments SHOOK ME After Running A Million Dollar Business
In the last two years, my business made a million dollars. And it was GOOD 💅🏻
In the last five years, my investments made a million dollars. And it was GREAT 🔥
Now those investments are growing by $250k+ a year. That's more than the top salaries in Australia… and I'm not even looking at them 👀
The $500k my business made last year? Errrm that was a little more effort.
In this episode I’m taking you guys behind the scenes of how we made a million on investments and why it completely changed my brain chemistry.
Then, some key messages I now need to scream from the rooftops:
But this episode isn't really about property.
1. We're not thinking big picture enough
Way too many women are making great money in their business and not investing any of it 😬
High cash months are a roller coaster you can never truly get off, no matter how “sustainable” your business is, so please, start thinking longer term.
2. Cash flow focus will keep you stuck
I had sustainable, recurring revenue. Six and twelve month contracts. A 70% profit margin through pregnancy and postpartum 🤰
And I still had to think about money every single month.
Every woman I know with a "successful" business is still stressing about next month. Constant urgency. Constant fight 😤
That pressure never fully leaves your business… so you'd better have something else growing in the background
3. We really limit HOW money can come to us
Most of us set goals based on what we already know. Our limits. Our beliefs. Our current experience.
We don't set goals that feel out of reach. Goals that make no sense. Goals that challenge our control and drop us into uncertainty… because most people can't hold that 😏
There are a million billion ways money can come to you. Are you staying open to them? Look outside your family's money stories, your industry and your business 👀
Please note: I'm not a financial advisor and nothing in this episode is financial advice. Go chat to your own people. 📝
Ready to get off the hamster wheel of pressure, urgency, the next cash high and actually build for peace, pleasure and sustainability? Book your Limitless Intensive: https://www.phoebeewalpole.com/offers/EouVqyH2/checkout
Connect with Phoebee 👇 Instagram: https://www.instagram.com/phoebeewalpole
Or get the free Leadership Reset 🎧 a 5 minute audio or journal moment to interrupt the anxiety or pressure that pulls you away from your best self & your biggest leadership decisions: https://www.phoebeewalpole.com/theleadershippause
Shoutout to my sponsors:
http://www.instagram.com/adsgirlie
http://www.instagram.com/soltankstudio
Ep. 16: The Belief Keeping You at $30k Months & Scaling to Multi Millions With An Open Calendar w/ Sofia Bernardi
Sofia Bernardi (@sofiarosebernardi) is a business coach for coaches who’s built a $3 million business in six years… and did most of it in activewear, bumming around the house with her partner.
Since this podcast, she’s cracked $350k months, but Sofia spent YEARS stuck at $30–50k months.
Same numbers, different month. Nothing she did seemed to crack it.
Until she questioned ONE belief.
The next month she made $60k. Then $83k. Then $100k. $200k.
SOOO obviously we needed to know what happened!
She shares about the belief she held that making $83k months would mean burnout, the sneaky little decisions that were capping her income, and how she was actually making MORE money than she was giving herself credit for.
PLUS the juicy business stuff. The commission structure that had her paying her ads manager more than she’d received and had her feeling scarcity while making more money than ever, why she stopped reinventing every marketing event and started refining the SAME one for more money and less work, choosing consistency over the dopamine hits and what she’s changing NOW to create $300k months with a clear calendar.
And we get personal too 👅
Losing her whole friend group at 22. High school friends leaving hate comments on Instagram. Family suggesting she get a “real job.” The good old Australian tall poppy syndrome 🇦🇺
Building a bigger business isn’t just about finding the right strategy.
It’s about what you’re willing to believe, release and HOLD as you expand.
And Sofia is living proof of how much can change when you interrupt the patterns in your thoughts, beliefs and behaviour and choose to lead yourself differently.
If you've been telling yourself that more money means more exhaustion… this episode is your permission slip to stop believing it.
Join Sofia’s Signature Free Workshop Where She Teaches You Exactly How She Scales:
https://go.sofiarosebernardi.com/spacious-scaling-workshop
Or connect with Sofia on Instagram:
https://www.instagram.com/sofiarosebernardi/
Connect with Phoebee Instagram: https://www.instagram.com/phoebeewalpole
Or get the free Leadership Reset, a 5 minute audio or journal moment to interrupt the anxiety or pressure that pulls you away from your best self & make your clean leadership move: https://www.phoebeewalpole.com/theleadershippause
Chapters
00:00 Zero to $3 million in six years
01:08 The breakthrough that changed everything
02:17 The story behind the $30k month plateau
04:29 "Is it 100% true?" Questioning the burnout belief
07:08 Same event, more money, less work
13:11 Holding $200k months without losing your head
16:02 Letting go of your baby and growing the team
20:28 Hate comments, family silence and tall poppies
26:43 Why resilience is the real business skill
Ep. 15: Matrescence, the Good Girl & Letting Motherhood Blow Up Your Whole Life w/ Emma Morris
Emma Morris is a clinical nutritionist, motherhood coach and founder of Maia Mothers Collective in Brisbane.
She knew everything about birth. On paper.
Then came a five-day labour, an emergency C-section, tongue tie, supply issues and HG in BOTH pregnancies. 😮💨
Motherhood looked the perfectionist dead in the eye and said… you can't control shit.
It didn't break her. It built her. Four months after her first birth, she opened her clinic. 🤯
But this conversation isn't really about babies.
It's about what happens to a high-achieving woman when working harder stops working.
We get into matrescence, puberty 2.0, and why your brain literally changes with every baby. 👀
We call out the good girl conditioning that cuts us off from our intuition, then expects it to magically appear the second the baby arrives.
And we call BULLSHIT. 😤
We talk about bounce back culture, and why it can get f*cked.
And the puddle in the middle. Not that woman anymore. No idea who you're becoming. No timeline to get out.
Motherhood is meant to change you. Let it. 🤍
Get connected with Emma
Instagram: https://www.instagram.com/emmamorris.co/
Maia Mothers Instagram: https://www.instagram.com/maiamothers.collective/
Website: https://www.maiamothers.com.au/
Connect with Phoebee
Instagram: https://www.instagram.com/phoebeewalpole
Get the free Leadership Reset, a 5 minute audio or journal moment to interrupt the anxiety, panic or pressure that pulls you away from your best self & make your clean leadership move: https://www.phoebeewalpole.com/theleadershippause
-
Chapters
00:00 Meet Emma, and leading mothers back to themselves
04:02 What the fck happens to us when we have kids? 👀
04:40 Matrescence: puberty for mothers
08:25 The perfectionist who learned to let the fck go
13:05 Surrender, and why resistance is the exhausting part
15:14 No KPIs, no praise, no idea if you're doing it right
17:11 Burnt out by your own emotions
19:04 Stories are the village
21:29 Psychologists, Reiki and psychics under one roof 😏
25:39 Mother's intuition is a skill, not magic
27:25 The good girl conditioning
28:45 The intensive mothering ideology
31:38 Intuition as a business tool
36:48 Bounce back culture can get f*cked 🔥
38:59 The puddle in the middle
41:48 What's next for Maia Mothers
Ep. 14: Stepping Back From a $35 Million Business & Meeting Yourself Without It w/ Kathrin Zenkina AKA @manifestationbabe
Kathrin is a manifestation teacher, writer of Hotter, Richer, Wiser on Substack and built a $35 million business at Manifestation Babe.
It was her blood, sweat, tears, her most heart led work for over a decade.
And then suddenly it wasn’t. She intuitively knew she had to take a step back.
When she fought it: things got bad. Like going from million dollar months to losing $50k a month in staff expenses bad.
And when she finally listened… she went through the biggest ego death of her life, feeling like she was losing from every angle; her business, her marriage, her money, she even lost her grandma 😭
But she followed her practices. She backed herself and soon, the quantum leaps came again - in alignment of course.
If you’ve been following Kathrin you know she stepped back from MB to enjoy her stay at home mom season… but there was SO much going on behind the scenes.
And in this episode, she’s taking us deeply & honestly into all of it.
We talk about the emotion, fear, pressure of choosing to walk away from millions… to not work when your whole identity has been SUCCESS.
Kathrin shares the complexities in her relationship when she stepped down from her breadwinner role.
And we talk about how she had to MEET HERSELF. The real her. When all of the validation, dopamine hits & control was gone.
Kathrin brings the type of transparency we value in Clean Leadership & this conversation will scare the pants off you and remind you what it really means to be a leader: HOLDING while the whole world shakes around you.
Get connected with Kathrin
Instagram: https://www.instagram.com/manifestationbabe/
Substack: https://kathrinzenkina.substack.com
Website: https://manifestationbabe.com
Connect with Phoebee
Instagram: https://www.instagram.com/phoebeewalpole
Get the Million Dollar Year Bundle & set your most delusional goals with my go-to process for holding your leadership through the unknown & unrealistic: https://www.phoebeewalpole.com/offers/oBPDbhsh
Chapters
00:00 The $35 million story, and the season nobody saw
03:58 The illusion of certainty, and why the rules are made up
14:01 The dark season: the crises, the loss, the rebirth
29:00 Letting go of who everybody needs you to be
35:57 Rebuilding from the ashes on trust alone
41:59 The internal work nobody can see from the outside
49:58 Fun, simplicity and doing it her way
53:02 The breadwinner question nobody asks out loud
54:10 "It's all on me" is a made up rule
58:24 Getting out of her own way, and out of his
01:01:04 Following the joy on purpose
01:02:15 Being the universe's free agent
01:04:30 Three kids, no childcare, and where the f*** is me time
01:08:29 Expanding the village
01:09:09 The woo: egg cleanses, warding her name, candle ceremonies
01:12:32 Marriage, purpose and divine timing
01:14:07 Grounded woo, and the marriage of both worlds
01:16:06 Closing: human and divine, all at once
EP. 13: Turn-On Is A Business Strategy w/ Susie Tagarro
Susie is a long-term client, friend AND coach of mine too 🥹
She’s been one of the baddies behind the scenes helping me meet my edges, tap into my dark feminine, self obsession, desire and conviction, and I’ve wanted to get her on the podcast for AGES.
Susie Tagarro (@sacredwithsusie) is an embodied erotic feminine leadership coach, the Embodiment Mentor for Female Leaders, creator of Exercise But Sexy on the Gold Coast, and has spent the last 10 years teaching women embodiment.
We recorded this episode in a hotel room in Brisbane on day one of the podcast tour, with the aircon absolutely fighting for its life 😂, and got into turn on, pleasure, money, business, burnout, sex magic, the dark feminine and why sometimes the most productive thing you can do is stop fucking working.
Because turn on isn’t just about sex.
It’s aliveness.
It’s that feeling when you’re obsessed with your idea, your work, your life and what you’re creating. You WANT to move. You WANT to make the thing. You’re following what feels fucking GOOD instead of dragging yourself through another list of shit you think you should be doing.
And I love how ridiculously simple Susie makes accessing it.
Water in a wine glass with mint and cucumber. Wearing the outfit that makes you feel vibey. Circling your hips. Sitting with your legs spread at your desk, which I realised mid-conversation I’d literally watched her do at dinner the night before 😂. Twerking on all fours to Cardi B when you’re stuck.
Then we get into MONEY.
Susie has noticed a hilarious pattern in her own business: she can do all the boss bitch work, hustle, push, follow up, DO MORE… and nothing happens.
Then she turns her phone off, goes out with her girlfriends and suddenly the Stripe notifications start coming in 😂
Her business rule now? Do the one to three things that will actually move the needle. Let that be enough. Go live your fucking life.
And THEN we get into some of my favourite shit.
Existential kink. The dark feminine. Learning to hold discomfort instead of immediately trying to make it go away. And the Dominatrix archetype: the woman who states her price and doesn’t flinch, sets the boundary and HOLDS IT, and can tolerate the intensity of actually asking for what she wants.
Because if you want MORE, more money, more visibility, more love, more success, more of fucking anything, you need to expand your capacity to HOLD more too.
This conversation is fun, weird, sexy, useful and very us 😂
If you’ve built something impressive but somewhere along the way business became another place to perform, grind, be good and get shit done, come hang out with us.
Let’s put some fucking LIFE back into it 😈
Get Connected with Susie https://www.instagram.com/sacredwithsusie/ https://sacredwithsusie.com
The Turned On CEO: https://sacredwithsusie.com/the-turned-on-ceo
Connect with Phoebee Instagram: https://www.instagram.com/phoebeewalpole
Join the free Personal Brand workshop to make your millions on part time hours & be seen, known and paid for who you are, not just what you do:
https://www.phoebeewalpole.com/personalbrandera
EP 12: The Iconic Sales Baddie Launch & Building A Brand People Buy Into w/ Cailin Tokarczyk
If you’ve been anywhere in my threads algorithm lately, there’s no way you haven’t heard of Sales Baddie yet - Cailin is the queen of SALES and making sure everyone knows about it.
When we sat down for this interview (after a vibey AF girls night with a bunch of business queens), she’d just closed up her first official launch of Sales Baddie and she’d done what any Sales Baddie does best… get it deep in everyone’s psyche they can’t stop thinking about it 😂
She’s spilling the tea on the difference between SALES and MARKETING… which many business owners are doing well, but leaving big figures on the table because they don’t know how to close what they attract.
What it’s like being a sales baddie in the US vs Australia… we’re seriously lacking the sales savage energy.
And what she’s fighting for: business owners understanding their own sales processes, where the gaps are, how to fill them and knowing no matter what - regardless of algorithm, platform or pivot - you have the skill of SALES so you’ll ALWAYS be good.
If you want people lining up and literally banging your door down to get inside any offer you’re dropping, this is your cue to tune in & amp up the leadership & discipline in your sales approach.
—
You’ll wanna get your ass on the Sales Baddie Waitlist for next time it opens:
https://cailintokarczyk.mykajabi.com/salesbaddie
Get Connected with Cailin
https://www.instagram.com/cailintokarczyk/
Connect with Phoebee
Instagram: https://www.instagram.com/phoebeewalpole
Or check out Phoebee’s Mastermind:
https://www.phoebeewalpole.com/limitless
Takeaways
Key Timestamps
00:00 Meet Cailin — from generalist coach to the Sales Baddie
02:30 Marketing is not sales — and here's the difference
04:40 When seven-figure business owners started buying her programs
06:55 How artists and musicians inspired the Sales Baddie brand
09:50 What makes a really good launch
11:20 Consideration mode — getting people ready to buy before you sell
17:28 How to survive the long runway before a launch pays off
22:20 Showing up through a panic disorder — two things can be true
29:50 Sales as a transferable, life-changing skill
39:45 Why you should never outsource what you don't understand
44:25 The market research she's still doing six years in
EP. 11: THE FULL LIMITLESS LIVE DEBRIEF
Lovers,
Limitless Live is DONE and I needed to get behind the mic while I’m still high on the whole freaking thing 😂
I aimed for 50 women. 17 came.
And it was one of the best, most expansive experiences of my entire life.
There were three weeks during the launch where I sold ZERO tickets and somehow never lost conviction that I was meant to create it. I watched every invoice get bigger as the vision got bigger. I booked the beautiful venues, private chef, insane food and experiences when an older version of me absolutely would have started reducing the vision to make the numbers make more sense.
And thank fuck I didn’t.
This episode is the FULL Limitless Live debrief: what worked, what didn’t, what I’d never do again, what changed me as a leader and some of the biggest lessons I’m taking into my business, personal brand and work from here.
One of the biggest was how much of MYSELF I shared.
In the weeks before Limitless Live, I did a heap of embodiment work with Tamara around being fully seen. Crying. Being sexy. Loving people deeply. Being emotional. Being ridiculous. Letting people witness the parts of me I could easily decide were “too much” for the leader of the room.
By the time I walked in, I’d decided I wasn't going to lead by presenting the most polished version of myself.
They were getting all of me.
And I genuinely think it created some of the most powerful work I’ve ever facilitated.
Then came Day Two: personal branding, visibility and leadership.
Every woman stood up and shared the mission behind her work and every freaking time the rest of us were like…
OH MY GOD. THAT’S what you’re doing???
And then the next woman went. And the next.
Everyone’s vision got bigger because they were sitting beside women who refused to make theirs smaller.
It also crystallised something I believe deeply about personal branding:
Your niche pulled all the way down to WHAT YOU DO is not the whole brand.
You might build funnels, but maybe what you’re really here for is helping purpose-led projects change the world.
You might work in nutrition, but maybe what you’re really fighting for is women learning to love and trust their bodies.
Your work is one expression of the bigger mission.
And when people understand the WHY, who you fight for and the change you’re here to create, they have something much bigger to follow than a service.
THAT is where personal brand becomes movement.
I also get into the less sexy lessons 😂 including why planning an entire event basically solo was cooked and I will never do that again, what I think is missing from most business events, and the massive realisation that my best work is helping women SEE the biggest expression of what they’re here to create and then holding them there long enough that they stop reducing it.
This episode is about what it actually looks like to play limitless when the evidence isn't necessarily backing you yet.
To hold the vision through zero-sale weeks. To invest before you have proof. To let yourself be fully seen. To stop shrinking the dream to match your current capacity and start expanding your capacity to match the dream.
And to GO FIRST.
If you’ve got something fucking huge pulling at you and “it’s not the right time” keeps sounding very logical
Hit play 👀
EP. 11 IS BROUGHT TO YOU BY
Ads Girlie (@adsgirlie)
Want more clients? You need Meta ads.
Soultank Studio @soltankstudio
Perth's best content and photography studio for getting months of content done in hours.
Ep. 10: Building Your Own Stages & Landing Every Pitch w/ Jess Williamson
This week I'm sitting down with Jessica Williamson (@jess.williamson8) — Perth girl gone global, million dollar a year business owner, event queen, and a woman who is currently manifesting Paris Hilton at her next event. And knowing Jess? She'll get her.
This episode is about what happens when a woman who's already built the business, already crossed the million dollar mark, already proven herself a hundred times over… decides that's not the ceiling. New country. Bigger rooms. Bolder asks. Territory that makes even a proven woman nervous again.
We get into her "get over it and get on with it" mindset, how she handles setbacks, criticism and people straight up taking credit for her work without losing her power, and why confidence isn't something you wait for. It's something you build brick by brick by doing the uncomfortable thing on repeat.
We break down how she gets in front of high-profile people. Spoiler: it's not luck. It's asking for exactly what she wants, being ruthless about it, and following up when everyone else would've politely given up. We talk about events as one of the fastest credibility builders in business, the difference between US and Australian business culture, and why she's ruthlessly selective about who she associates with. Because at her level, your reputation is the asset.
If you've already built something real but your next level is asking you to be seen in ways that make you squirm — this episode is the kick you need.
Get Connected with Jess
instagram.com/jess.williamson8
www.jessicawilliamson.com.au
Get your tickets to LIMITLESS LIVE with Phoebee, August 5 in Perth! https://www.phoebeewalpole.com/limitless-live
Connect with Phoebee
Instagram: https://www.instagram.com/phoebeewalpole
Chapters
00:00 Introduction and Jess's recent big win
01:10 Jess's mindset on challenges and setbacks
03:36 Celebrating success and the importance of acknowledgment
07:21 US vs Australia business mindset differences
10:52 Protecting your reputation and setting boundaries
19:55 How Jess goes after high-profile guests like Paris Hilton
27:03 Building confidence brick by brick
44:52 The power of persistence and data-driven decisions
Takeaways
Ep. 09: Building a $500k Personal Brand in 18 Months w/ Michelle Rule
This week I'm sitting down with Michelle Rule — the Millionaire Maker, wealth mentor, queen account inventor, host of The Millionaires Stage, and a woman I've had front row seats watching go from never having opened the Instagram app to over $500K in her personal brand in 18 months.
And this conversation is everything I want established women to hear.
If you’ve built something successful already, but you’re feeling capped or craving to be seen, known and paid for your LEADERSHIP and not just the service or product you’ve been selling: you need this episode.
Michelle had already built a multi-million dollar IT company beside her husband. Five investment properties. Financially free. Ran every cent of the cash flow. She had the safest, most comfortable life you could design.
But around her 40th birthday, she decided she was done being behind the scenes and successful in her own bubble.
She wanted women to have what she has and she got to work: with her name at the front.
18 months later: she’s built over 50 new millionaires and made $500k in her personal brand.
So she launched an entire business from an app she'd never used, built her own website in a weekend with "that'll do" energy, and figured out Kajabi on the fly because the mission mattered more than the mess. I was there for those conversations. This woman does not wait to feel ready.
We go deep on the stuff nobody says out loud. Sitting on her first five-figure mentor investment for MONTHS even though the money was right there, because "is this sensible?" always sounds smarter than "do I back myself?" The school mums watching her do something different without the full story. Knowing you're about to go somewhere you can't come back from.
Then we get into her world now. Strategy AND energetics, because she refuses to choose. Money as your co-creation tool. The queen account that started at $500 a month and why every woman needs one. The wealth gap swallowing the middle class and her mission to get soul-led women into the top percentage. Over 50 women she's helped become millionaires and multimillionaires. And the life all of it built: the full support team, the month in Europe, the freedom.
If you've built something real but you're using "sensible" as a reason to stay small… this episode is going to call your out and show you it’s time to enter your personal brand era.
Join Michelle for The Millionaires Stage: 22-24 July, Crown Perth 🎟 https://www.michellerule.com.au/the-millionaires-stage
Or connect with Michelle here: https://www.instagram.com/michellerulemillionairemaker/
Get your tickets to Limitless Live with Phoebee and Make Your Next Level Inevitable: https://www.phoebeewalpole.com/limitless-live
Connect with Phoebee Instagram: https://www.instagram.com/phoebeewalpole Website: https://www.phoebeewalpole.com
Chapters
Ep. 08: Purpose, Profit & Play: Marketing That's Actually Fun w/ Bree
This week I'm sitting down with Bree (@breefrommarketing) — head marketing fairy at The Marketing Fairies, founder of Brisbane Party Fairies, soon-to-be owner of Brisbane's first trampoline gym-slash-nightclub, and one of my longest standing clients. The Queen of Whimsy herself.
And this conversation is everything I want women in business to hear.
Bree started her business at 19 after watching marketing agencies burn through non-profit budgets and deliver nothing. She taught herself the whole game, built something impressive fast… and hid behind a corporate brand the entire time. Blues. Greens. "Professional." Because who takes a young, giggly, blonde girl seriously, right?
Wrong.
We talk about the moment she stopped separating herself into parts, brought her actual personality to the front of her brand, and what happened when she did. Spoiler: people didn't run. They got obsessed.
We go deep on the fears underneath it. Being perceived as the dumb one. The "too much" stories. The daddy's money assumptions. Even close friends talking sh*t. And how she got to the place where none of it can rock her — because it's genuinely none of her business what you think of her.
Then we break down her Purpose, Profit, Play framework. It's one of the cleanest ways I've heard marketing explained. Play is your attraction. Purpose is your nurture. Profit is the natural byproduct when people already like you, trust you, and believe in your mission. Marketing is just making friends.
We also don't skip the real stuff. Bree shares the era where everything looked incredible from the outside while she was in hospital four times a year, running on a fried nervous system with zero boundaries, telling no one she was sick. And the complete rebuild since — the identity work, learning to say no, restructuring her entire business, and creating a life where she spent 18 weeks overseas last year while running three businesses.
And the purpose piece? This woman donated $100k to charity last year and is aiming for $150k this year. Every fourth party her fairies book, they do one free for a family who can't afford it. She built giving into her business model when she was charging $25 an hour. This is what it looks like when marketing, money and mission actually work together.
If you've been hiding parts of yourself because you think you have to choose between being taken seriously and being fully you — this episode is your permission slip.
Get Connected with Bree
https://www.instagram.com/breefrommarketing/
https://themarketingfairies.com/
Join the waitlist for Phoebee's LIVE event to land in your next level: August 🇦🇺 https://www.phoebeewalpole.com/august-2026-event-waitlist
Connect with Phoebee Instagram:
https://www.instagram.com/phoebeewalpole
Website: https://www.phoebeewalpole.com
From the publisher's feed
Behind the scenes of highly visible, deeply trusted and wildly successful women to explore what leadership really looks like. Honest, human conversations on visibility, self-trust, integrity and…