Ep. 07: What $36 Million Actually Feels Like & Integrity In The Coaching Industry w/ Stephanie Hughson

This week I’m sitting down with Stephanie Anne Hughson (AKA @itsxogingy)… and we went there.

Yes, we talked about the $36 million.

But not in the flashy “here’s how to make millions” way the internet loves.

We talked about what having that kind of money actually feels like. Whether it ever feels real. How she spends it. The conversations she and her husband have behind closed doors. The weird head fuck of real financial freedom, when you realise you genuinely don’t need to work anymore… but you still want to create.

We also got into the coaching industry. The incredible parts of it, the messy parts, what it actually means to lead with integrity when you’re one of the biggest names in your space, and how you navigate criticism, projection and hate at that level without losing yourself.

One of my favourite parts of this conversation was hearing Steph talk about the balance between business strategy and energy. We can obsess over funnels, offers and scaling… but if you don’t know how to celebrate, hold gratitude or actually receive the life you’re building, success keeps moving further away no matter how much money you make.

We unpacked what she thinks is missing in most women’s businesses, why so many people are chasing the wrong milestones, what changes once you’ve already “made it”, and why evolution isn’t something to resist… it’s the whole point.

This isn’t an episode about making $36 million.

It’s an episode about what happens after.

If you’ve ever wondered what success really looks like behind the scenes, what financial freedom actually changes (and what it doesn’t), or you’re building a business that you want to love for decades—not just survive for the next launch—this one’s going to stay with you.

We cover:
• What making $36 million actually feels like (spoiler: not what you’d expect)
• The money conversations nobody has once you’ve “made it”
• How Steph approaches spending, investing and financial freedom
• The reality of building a business when you no longer need the money
• The highs, lows and hard truths of the coaching industry
• What integrity really looks like as your influence grows
• How to handle criticism and being misunderstood on a massive scale
• The balance between business strategy, execution and your energy
• Why gratitude, celebration and frequency aren’t “woo”… they’re part of sustainable success
• What most women are missing in business, money and leadership
• Why your business should create freedom, not another cage
• The permission to evolve, even after you’ve built something wildly successful.

Get Connected with Stephanie Instagram: https://www.instagram.com/itsxogingy

Join the waitlist for Phoebee's LIVE event to land in your next level: August 🇦🇺 https://www.phoebeewalpole.com/august-2026-event-waitlist

Connect with Phoebee Instagram: 

https://www.instagram.com/phoebeewalpole 

Shelby is a wedding filmmaker and mentor for wedding vendors who leads her entire industry by refusing to water a single thing down.

But this conversation isn't about weddings.

It's about what happens when you stop pricing yourself to fit in and meet expectations… and start charging enough to create extraordinary experiences. 

Fully booked is not the flex. Being booked and paid to do your BEST work is.

Shelby shares how she handles the projections and gossip when breaking out of the industry norms, how to lead yourself when you know your work could be extraordinary - but the pricing and marketing has to go next level to match it and what it’s like to fight for your industry - wanting creators and wedding specialists to make more and live more.

We talk about why being booked out without being paid properly is burnout in disguise, the 48-hour wedding nobody saw coming, how to stop pricing like everyone else in your industry, leading from love instead of "f*** you," handling projections without spiralling, setting boundaries that move your mission forward, the budget trap that traps new businesses before they start, and why no one validates you before you go first.

This is a conversation about backing yourself before anyone else does. Not waiting. Not shrinking. Going first.

Get Connected with Shelby
https://www.instagram.com/weddingswithshelby_

https://weddingswithshelby.com.au/work-with-me

https://lunadesigns.studio/work-with-me-page

Join the waitlist for Phoebee's LIVE event to land in your next level: August 🇦🇺
https://www.phoebeewalpole.com/august-2026-event-waitlist

Connect with Phoebee
Instagram: https://www.instagram.com/phoebeewalpole

What You'll Learn

• Why being fully booked is a trap, not a flex
• How to build a business model that protects your energy instead of draining it
• The difference between being booked and being booked AND paid
• How to stop pricing like everyone else and charge for your excellence
• Why watering down your work is out of integrity with what you're here to do
• How to handle projections, opinions and hate without letting them stop your selling
• Why leading from love disarms criticism faster than defending yourself ever could
• How to set boundaries that move your mission forward instead of shrinking you
• The budget trap that traps new businesses before they even start
• Why you have to move the way you want to be paid before anyone pays you that way
• How to back yourself and go first before anyone validates you
• Why being the leader who went first beats being the one who waited

Chapters

• 00:00 Innovative Leadership in the Wedding Industry
• 07:04 The Impact of Pricing and Business Model on Quality
• 12:49 Handling Projections and Negative Feedback
• 21:20 Empowerment and Integrity
• 27:23 Realigning Mission and Boundaries
• 33:04 Innovative Business Practices
• 39:05 Unshaken Self-Confidence

Ep. 05: Turning on Your Magnetism & Confidence, Cycling Through Seasons w/ Courtney 

Courtney is an intuitive life coach and astrologist who gets that confidence isn't something you find. It's something you embody.

But this conversation isn't really about astrology or life coaching.

It's about what happens when you stop spiritualising your pain and actually feel your feelings. When you let grief move through you instead of trying to transcend it. When you realise your business isn't a reflection of your worth. It's a relationship you're in.

It's about the cyclical nature of everything. The seasons of death and rebirth that happen in your life, your body, your business. And how most of us are taught to push through instead of honouring what each season is asking of us.

We talk about embodiment as a practice, vulnerability as a strategy, why awareness without action is just expensive self-awareness, the relationship between your nervous system and your magnetism, how to feel your feelings fully so they don't run your life, treating your business like a partnership instead of a performance, and what it means to trust yourself enough to surrender.

This is a conversation about living fully. Not perfectly. Not spiritually bypassed. Actually alive.

Get Connected with Courtney
https://www.instagram.com/seekingwilder/
https://www.seekingwilder.com/the-soul-seeker-society

Join the waitlist for Phoebee's LIVE event in August: https://www.phoebeewalpole.com/august-2026-event-waitlist

Connect with Phoebee
Instagram: https://www.instagram.com/phoebeewalpole

What You'll Learn

• Why embodying confidence is different from faking it till you make it
• How to feel your feelings fully so they don't unconsciously run your life
• The cyclical nature of business and life (and why you can't force linear growth)
• Why your business is a relationship, not a reflection of your worth
• The connection between your nervous system and your magnetism
• How grief becomes power when you stop spiritualising it
• Why curiosity changes everything in how you relate to yourself
• The difference between awareness and transformation (and why both matter)
• How to honour tender seasons without making them mean something about you
• What happens when you stop controlling and start trusting
• The role of embodiment in attracting what you actually want
• Why vulnerability isn't weakness — it's one of your greatest strategic tools

Chapters

• 00:00 Embracing Life to the Fullest
• 05:19 From Stripping to Entrepreneurship: Lessons Learned
• 13:47 The Impact of Emotional Awareness and Embodiment
• 22:14 Embodying Personal Values
• 28:07 Validation and Compassion
• 38:31 Business Seasons and Evolution
• 46:02 Surrender and Trust

EP. 04: A $2M empire, delusional goals & money projections w/ Julia Chalmers

Julia is an ex-teacher who built a $2 million TPT digital products empire. Now she's helping educators build businesses that actually pay them what they're worth.

But this conversation isn't really about digital products or TPT.

It's about what happens when you decide you're delusional about your potential and you actually commit to it. When you refuse to apologise for ambition. When you own your numbers out loud in an industry where money is never talked about 👀

It's about the identity shifts that have to happen when you outgrow a version of your business and leadership and leap into the next.

It's about building something real while raising little kids, being present, and refusing to believe that burnt out is the price of admission.

We talk about starting delusional, the moment she decided to say "I make millions" out loud, why your closest people drift when you level up, holding both motherhood and massive ambition, choosing hard things because you want what's on the other side, and what it actually takes to stand in your power without shrinking for anyone.

This is a conversation about standards. About ownership. About the fact that delusional goals plus commitment equals a life that works on both sides of the laptop.


Get Connected with Julia
https://www.instagram.com/justjuliachalmers/

www.juliachalmers.com

Join the waitlist for Phoebee's LIVE event in August: https://www.phoebeewalpole.com/august-2026-event-waitlist

Connect with Phoebee here: 

https://www.instagram.com/phoebeewalpole

What You'll Learn

• How to start delusional and actually stay delusional long enough to build something real
• The exact moment she decided to say her numbers out loud (and why it terrified her)
• Why your closest people will drift when you level up (and why that's not your responsibility)
• How to build a thriving business without sacrificing your kids, your presence, your life
• The difference between grinding for validation and choosing hard things because you want the outcome
• Why removing the "failure option" changes everything
• The break-in-case-of-emergency plan that removes fear
• How identity work is what actually creates business breakthroughs
• Why it's not about having perfect work-life balance, it's about having non-negotiables
• The relationship between leadership and motherhood
• Things are hard until they're not hard anymore (and why that matters)
• How to stop making meaning out of struggle and start building something intentional
• What it means to truly own your success without apology

Chapters

• 00:00 Embracing New Technology
• 05:55 The Concept of Masking
• 23:17 Parenting and Self-Trust
• 28:27 The Power of Rejection
• 48:23 Making Yourself a Big Deal

Ep. 03: Mass Visibility With Anxiety & The Power Of Exposure Therapy with Heidi Anderson

Heidi Anderson has always let the world know she’s real - with fear, anxiety and body confidence challenges most of us can relate to.

But in this episode we go even deeper and she shares how she’s NEVER lost the shit-scared feeling… she just does it anyway and you can too.

She’s built a personal brand and successful business sharing what most try to hide; the imperfections, the rejections, the failures, the hot mess behind the scenes and established herself as the most credible and professional PR coach you can get in your corner.

She shows us you don’t have to be perfect to lead - but you DO have to go first, do it scared and never take “its hard” as a reason to stop.

This is a conversation about how courage is the only thing that really matters when it comes to building your business or your life.

Get Connected with Heidi

https://www.instagram.com/_heidianderson/

https://www.heidileeanderson.com/
Sign up to the next FREE workshop here: https://heidianderson.mysamcart.com/June-workshop/

Personal invite to our next VIP PR DAYS at Perth (early bird ends June 10): https://docs.google.com/document/d/1SpS5MlRd4Cw5J4iF-Uq5yqGnxZPSZsNmUg8tabipei0/edit?tab=t.0
Personal invite to our Pitch Like a Publicist https://docs.google.com/document/d/1WEPM4SBxjCeHnMXl77C7OOGZmyvwoYlmJXESbEY9OhE/edit?tab=t.0

https://www.phoebeewalpole.com/august-2026-event-waitlist

Instagram:
https://www.instagram.com/phoebeewalpole 

• Why vulnerability is one of the most powerful leadership tools we have
• How exposure therapy helps you build confidence by doing the thing, not thinking about the thing
• The attachment patterns that quietly shape your relationships, business and leadership
• Why rejection, failure and anxiety are often pointing you directly toward growth
• How psychological safety creates stronger teams, relationships and humans
• The ripple effect of showing up honestly instead of performing perfection
• How to rebuild self trust when you've spent years disconnecting from yourself
• Why the things you're most tempted to hide often become the parts people connect with most
• How courage is built through action, not certainty

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Timestamps:

00:00 Vulnerability isn't soft. It's strategic.  

06:25 The masks we wear (and what they cost us)   

20:30 Rebuilding when you've lost it  

24:44 The inner work that unlocks limitless potential  

38:09 Exposure techniques that actually work  

49:44 Embodying success before it arrives

Ep. 02: Holding 6 figure ads budgets and being rock solid under pressure with Meta Ads MVP Jasmine Kemp

Jasmine Kemp is one of the best ads strategists in the game.

She's scaled accounts to $200k+ months, generated insane results for clients and built a reputation as the woman you call when you want your ads to actually work 😮‍💨

But this conversation isn't really about ads.

It's about what happens when you stop being good at lots of things and own the thing you're the BEST at… and actually put yourself up for judgement.

It’s about holding the responsibility of client results… which Jas knows better than anyone after managing 6 figure ad spends for years.

It’s about the way ads will amplify everything - your success AND your leadership shadows, weaknesses, fears and gaps in your business system.

We talk about the identity shifts behind success, the pressure of holding responsibility for other people's results, nervous system regulation, relationships, feminine leadership and moving through our own trauma, attachment styles and patterns to create clean success.

This is a conversation about holding yourself to the highest standards, while honouring the very real human experience of being a business leader.

Get Connected with Jasmine

https://www.instagram.com/adsgirlie/ 

Join the waitlist for Phoebee’s LIVE event in August: https://www.phoebeewalpole.com/august-2026-event-waitlist 

Connect with Phoebee here: https://www.instagram.com/phoebeewalpole  

• Why fully owning what you're best at can trigger an identity crisis
• The surprising way ads expose every weakness in a business
• What actually happens when you're responsible for six and seven figure ad budgets
• Why expectation management is one of the most underrated business skills
• How to stay steady when results wobble instead of making emotional decisions
• The connection between nervous system regulation and business growth
• Why more money creates more freedom, choice and impact
• How success changes the people around you
• The relationship patterns that quietly sabotage powerful women
• Why structure creates more freedom, not less
• How to stop making meaning out of emotions and start reading the data
• What it takes to become known for one thing and build an industry-leading reputation

Chapters

• 00:00 Introduction to Jazz Kemp
• 06:11 Emotional Resilience and Self-Parenting
• 11:27 Adapting and Changing Mindset
• 17:32 Making Decisions Under Pressure
• 22:41 Understanding Dysregulation in Ads
• 28:00 Managing High-Stakes Responsibilities
• 34:39 Personal Growth and Relationships
• 40:58 Balancing Feminine and Masculine Energy
• 48:33 Depth of Marketing and Business Strategy

I'm running a Giveaway to celebrate the launch of the Podcast!

Help me build this movement of women being hotter, happier, richer behind the scenes while we make our millions.

All you have to do to enter is share ANYTHING from the pod & tag me @phoebeewalpole on your fave platform

• Share your fave episode to your stories & tell us what you loved
• Drop a thread and tag me, let us know what moved you!
• Leave a review on Apple or Spotify
• Share any of my Instagram & Threads content about the pod and back a sis up
• Any other creative ways you want to share - please do!

I'm giving away some incredible experiences:

• Tickets to my LIVE event in August!
• Private 1:1 Intensives to curate your Millions on Part Time Hours

Let's blow this thing up together!
Competition closes June 30 2026.

Ep. 01: Welcome to Clean Leadership: Be Someone Worth Following

I've spent the last decade fighting against the idea that success requires sacrifice.

That if you want the millions, the impact, the leadership, the recognition...

you better be prepared to lose your peace, your presence, your relationships and the parts of yourself that make life worth living along the way.

I call bullshit 👅

Over the last few years I've built a million dollar business while pregnant, postpartum, raising little kids, travelling, playing and actually enjoying my life.

Before that, I built two other profitable, highly impactful businesses.

All on part time hours.

Not because I'm special.

Because I refused to believe burnout was the price of admission.

I refused to accept that the only way to build something meaningful was to abandon myself in the process.

Clean Leadership is what happens when ambitious women stop negotiating with what they really want.

When they stop building businesses that look successful on paper but feel too small for who they've become.

When they become seen, known and paid for who they are, not just what they do.

When they stop chasing success and become leaders worth following.

This podcast is where we'll have honest conversations about leadership, visibility, self trust, ambition, business, relationships, motherhood and the realities of building a life that feels as good behind the scenes as it looks from the outside.

Welcome to Clean Leadership 😈

https://www.phoebeewalpole.com/august-2026-event-waitlist

Instagram:
https://www.instagram.com/phoebeewalpole 

Apply for The Limitless Life Mastermind: 

https://www.phoebeewalpole.com/limitless

• How YES it’s about the money… but our standards are higher, it’s about what life looks like BTS of that money
• How to create more income, impact and freedom without sacrificing your family, your relationships or yourself
• The behind-the-scenes work nobody sees: self trust, emotional honesty and making decisions you can actually stand behind
• Why so many successful women still feel trapped by the very thing they've built
• How every leader you admire is navigating fear, doubt and uncertainty too
• The difference between chasing success and becoming someone worth following
• How to stop letting your industry dictate what's possible for your life
• What integrity actually looks like when the stakes get higher
• Why women living big, beautiful lives is one of the most powerful things we can model
• Why the future belongs to leaders who refuse to abandon themselves to get where they're going

  
  

Key Timestamps

00:00 Introduction to Clean Leadership Podcast

02:52 The Vision for High-Achieving Women

05:58 The Importance of Clean Leadership

09:08 Expanding Possibilities for Women

11:50 Raising the Standard in Leadership