Welcome back! This week, we're sharing our favorite products of the week (and yes, Nate's is packed with protein...), some of the unique challenges of building a celebrity brand, the inside scoop on the new Non-Ultraprocessed Food Verification, the weirdly big business of hand sanitizer, and more!

The breakdown:00:00 Favorite bites of the week04:56 Building the "perfect" celeb CPG brand12:32 The new Non-Ultra Processed Food Certification18:56 Elf's first-ever fragrance23:23 Ulta's new wellness "shop-in-shops"27:18 The big biz of hand sanitizer34:54 P&G acquires the new-age Tums (Wonderbelly)39:44 Outro

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