It’s the stuff of media advisor nightmares.

You receive a call from the producer of a renowned investigative journalism team requesting an interview with the CEO. Enter the double-edged sword. Perform well, and this is a golden opportunity to provide context and information to your stakeholders. Perform poorly and it’s a PR disaster in waiting.

The recent Four Corners episode exploring Australia’s supermarket duopoly provided us with such a case study.

Coles CEO, Leah Weckert was calm and collected, answering the queries she was aware of, and taking new information on notice. Woolworths CEO Brad Banducci was not – and it culminated in his resignation in the same week. 
 
On this episode of What’s At Stake? The team at Banksia Strategic Partners breakdown the 'xs & os' of media interviews as well as their opportunities, risks, and possible outcomes.

Guests:

James Fitzpatrick, Director

Matilda Finn, Communications Associate