Val Geisler, email guru and founder of “Fix My Churn,” shares why cleaning your email list should be a priority.

She recommends cleaning your email list regularly. Inactive subscribers = poor deliverability and email rates because your email starts to think your emails are spam.

Her actionable advice? Send a re-engagement campaign to your inactive subscribers that:

Happens over the course of 2-3 weeks.

Is caring and empathetic.

Reminds them why they signed up in the first place.

Encourages them to take action.

From there, you can create a sequence to follow up with those who don’t respond initially and then set a deadline to delete anyone who doesn’t respond.

It’s scary to delete hundreds of subscribers at a time but Val says it’s worth it in the long run. Find out more at Fix My Churn.

For more marketing tips from experts like Val, check out Creative Marketing Brief.