Co-founder Ryan Lupberger shares the fascinating story of Cleancult, which started out when Lupberger tried to read the ingredients on a a bottle of detergent and couldn't find any! Since that time, the company has raised funding and grown like crazy, starting out at Babson on kickstarter and now being one of the best selling eco/skin friendly cleaning brands on Amazon. Listen to find out what it's really like starting a business!