Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact on eCommerce and retail. Special guest Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. The owner of Copy Unleashed uses persuasive tactics based on consumer behavioral psychology to turn passersby into customers by using powerful words. Discover the surprising impact of poor or unclear product descriptions and learn how to make them clear, concise, and correct. Get tips on optimizing your descriptions, website copy, and beyond based on the psychology of customers. Learn how to make your content and marketing more accessible through tools like ALT tags, captions, and website plugins. Explore Aimée’s viewpoint on the advantages of AI writing assistance as a gateway for small business owners and marginalized entrepreneurs. Gain an understanding of how to craft recording scripts or outlines and video descriptions optimized for SEO and Google’s E-A-T. Hear how Aimée works to create copy that can be translated into different languages, even when countries have different rules about word usage.

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