050: ClearCompany on A-Players, Company Culture, & Rebranding

Shira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on: - How to build a strong company culture - How to figure out when your culture isn't right - Getting and retaining A-Players - When to know your name and brand aren't working, and how to rebrand Please share and rate this show. About Colin Kingsbury Colin is the President and co-founder of ClearCompany. Prior to joining HRMDirect, Colin served as CTO for empolis North America, a division of Bertelsmann AG, where he helped direct the development of the empolis Knowledge Management Suite, one of the world’s first commercially-deployed applications based on Semantic Web technologies. Colin is an expert in knowledge automation, and designed custom knowledge solutions for some of the largest companies in the world including Northrop Grumman, Boeing, General Electric, and the US intelligence community. Colin is a graduate of Tufts University with a B.A. in Economics, and holds a certificate in Mandarin from the College of Foreign Languages, Beijing. He is also an Alaska-trained seaplane pilot, and writes for several Boston-area publications. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com