HOW THEY DID IT! Unique stories partnerships-led sales and success.

Clearco's Data-Driven Referral Partner Program w/ top partner EmberTribe

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Coming off of an enormous series C, and a rebrand, we have Clearco (formerly Clearbanc) and their  Agency Partnerships Lead Christopher Vigmond. Along with Chris is one of his top producing agency partners T. J. Jones, Co-Founder at EmberTribe. TJ and Chris have been partnered for 2 years now, but things really took off when they started working together to refine Clearco’s partnering process.

Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond

In this episode, we uncover:

  • What TJ and Clearco realized that they can do for agencies for the agency clients to build partnerships around.
  • How Clearco increased the close rates for their referrals to and through their agency partners.
  • What partner persona’s Clearco focused on and why.
  • Where Clearco’s data plays a role in new services TJ and other agencies sell clients/brands/
  • How partnerships played a factor in Clearco’s series C.
  • What about Clearco’s partner program was so attractive to TJ.
  • How Chris and Clearco integrates into the agencies processes.
  • When partnerships have gone wrong for TJ’s agency and why.
  • When and how Clearco features new partners to their audience.
  • And finally, both of their advice to new partner teams.

    • Sections:

    [00:04:38] Intros

    [00:07:54] The state of Clearco’s partner program

    [00:13:23] How much of a factor did partnerships play in Clearco’s series C

    [00:15:01] Partner enablement at Clearco

    [00:19:55] How TJ justified hours into partnerships

    [00:23:32] Activating partnerships for Clearco

    [00:27:14] Co-marketing

    [00:33:30] Types of partnerships that work well for TJ/EmberTribe

    [00:39:04] What’s next for sales/marketing partnerships at Clearco

    [00:43:06] Closing remarks on partnership best practices


    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

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    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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