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CLEVER on What is Appropriate in Influencer Marketing in the Age of the COVID-19
In a few short weeks, the world seems to have been turned on its head because of COVID-19. Everyone — consumers, agencies, brands, influencers — is being affected in some way, and most brands feel it’s necessary to pivot their marketing strategy to avoid sounding tone deaf. But how do you decide how to pivot when a crisis of this size is unprecedented?Alison Kimble Charles, senior director of product marketing at CLEVER has spent nearly a decade working with influencers and brands like Dove, ...
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In a few short weeks, the world seems to have been turned on its head because of COVID-19. Everyone — consumers, agencies, brands, influencers — is being affected in some way, and most brands feel it’s necessary to pivot their marketing strategy to avoid sounding tone deaf. But how do you decide how to pivot when a crisis of this size is unprecedented?Alison Kimble Charles, senior director of product marketing at CLEVER has spent nearly a decade working with influencers and brands like Dove, ...