DonorsChoose CMO Katie Bisbee talks about the cornerstones of her digital marketing strategy, and how DonorsChoose uses creative techniques to capture donor attention to their high-ROI email program (targeting by last name, anyone). This is our inaugural episode of the Marketing Cloudcast.

DonorsChoose CMO Katie Bisbee talks about the cornerstones of her digital marketing strategy, and how DonorsChoose uses creative techniques to capture donor attention to their high-ROI email program (targeting by last name, anyone). This is our inaugural episode of the Marketing Cloudcast.

DonorsChoose CMO&nbsp;Katie Bisbee talks about the cornerstones of her digital marketing strategy, and how DonorsChoose uses creative techniques to capture donor attention to their high-ROI email program (targeting by last name, anyone). This is our inaugural episode of the Marketing Cloudcast.

Clever Targeting, Nonprofit Marketing, & Maximizing a Small Team

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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Clever Targeting, Nonprofit Marketing, & Maximizing a Small Team

Clever Targeting, Nonprofit Marketing, & Maximizing a Small Team