If you spend any time on the Internet, you’ve been subjected to marketing tactics that can make it almost impossible to ignore the bait.

Click-bait-and-switch

A weekly series of four-minute essays from commentator Tom Walton, retired editor and vice president of the "Toledo Blade." Covering an array of topics, from the intricacies of the English language to the inspiration found within the geometry of a baseball diamond, Walton offers warm and unique insights into the world around us.

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Click-bait-and-switch

Click-bait-and-switch