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Once the king of photography, Kodak captured the world’s moments—until it couldn’t capture the future. In this episode, we unravel how a company that invented the digital camera let it slip away, clinging to film as the world went pixel-perfect. From dominating 90% of the market to filing for bankruptcy in 2012, Kodak’s tale is a wild ride of innovation, stubbornness, and a missed shot at greatness. Join us as we rewind the reel on this iconic collapse and ask: what happens when you bet on the past in a digital age?
Once the king of photography, Kodak captured the world’s moments—until it couldn’t capture the future. In this episode, we unravel how a company that invented the digital camera let it slip away, clinging to film as the world went pixel-perfect. From dominating 90% of the market to filing for bankruptcy in 2012, Kodak’s tale is a wild ride of innovation, stubbornness, and a missed shot at greatness. Join us as we rewind the reel on this iconic collapse and ask: what happens when you bet on the past in a digital age?