Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “why is our ad budget vanishing?” moments).

In this episode, we’re unpacking why digital ad costs are climbing while conversions seem to be slowing down—and more importantly, what you can do about it.

We explore:

• Why 86% of industries are seeing rising CPCs and how increased competition plays a role
• How automated bidding strategies might be inflating your costs without improving results
• The growing impact of AI-powered search and zero-click results on your campaigns
• Five proven strategies to adapt: boost your quality score, use long-tail and negative keywords, diversify your ad platforms, and improve your landing page experience
• How small changes can help you make the most of your budget—even in a more competitive landscape

If you’ve been wondering why your paid ads aren’t performing like they used to, this episode offers clear, practical steps to help you stay efficient and competitive in 2025.

Hit play, get strategic, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.