Episode 17 — Click. Measure. Connect: Why the Future Demands Better Data

Guest: Martin Radford, Solutions Director UK at AudienceProject

In today’s fragmented media landscape, every click, view, and impression seems measurable — but does that really mean we’re getting the insights that matter?

In this episode, we’re joined by Martin Radford, Solutions Director UK at AudienceProject, to explore the shift from more data to better data. We dive into why cross-media measurement is essential for brands across apparel, retail, CPG, and even B2B industries, and how smarter insights can unlock stronger consumer connections.

Together, we unpack:

• ​Why traditional measurement models fall short in a connected world.
• ​How upcoming regulations like the Digital Product Passport (DPP) will reshape how businesses collect and use data.
• ​The role of AI and data science in turning raw information into meaningful consumer engagement.
• ​Real-world challenges and opportunities for marketers, from campaign evaluation to building trust with consumers.

Whether you’re a marketer, innovator, or simply curious about how data shapes the way we connect, this conversation is a must-listen.