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Click-through "Commitment": The Keyword for Search Engine Advertisers
Search engine advertising (SEA) is booming and can deliver big rewards
for businesses – but some are far better at it than others. New research
from the Australian School of Business reveals why only some companies
are succeeding in the fastest-growing online ad segment. Even when the
hits are happening, many fail to measure, monitor and refine campaigns
effectively. But the real keyword for search advertisers is
"commitment". SEA may look quick and easy, but its ephemeral appearance
is deceptive. Conscientious effort is required.
View all episodes
By theBoxSearch engine advertising (SEA) is booming and can deliver big rewards
for businesses – but some are far better at it than others. New research
from the Australian School of Business reveals why only some companies
are succeeding in the fastest-growing online ad segment. Even when the
hits are happening, many fail to measure, monitor and refine campaigns
effectively. But the real keyword for search advertisers is
"commitment". SEA may look quick and easy, but its ephemeral appearance
is deceptive. Conscientious effort is required.
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