Tom Oswald understands the challenges that come with monetizing visual content shared by creators to digital platforms like Spotify and YouTube. In recognizing those challenges, Oswald wanted to create a digital photo-sharing platform that would cater to each content creator, rather than simply benefit the platform itself. 

After discovering that he could build a platform that included compression algorithms, servers, increased bandwidth, and cost-effective storage at a highly-affordable rate for its users. The result was ClickASnap, the world’s first-ever paid-per-view photo platform.