Let me ask you a question that will make every marketer, speaker, and business owner slightly nauseous: Have you ever Googled something… got the answer… and never clicked a link? Of course you have. Congratulations. You’ve just met your new customer behavior. And here’s the punchline: your audience might never visit your website… but they will absolutely form an opinion about you. In the first three seconds. We’ve officially entered the era where the summary is the product.