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Exploring how smart digital strategy turns online interactions into lasting donor relationships.
SHOW NOTES:
December 4th, 2025 – Episode # 209
Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World
On this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions.
Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today’s online giving environment. It’s a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count.
Guest Reflection:
“Digital fundraising isn’t just about technology. It’s about creating clarity, connection, and confidence in every click.“ — Jen Newmeyer
Episode Highlights:
Connect with our Guests:
Episodes Resources:
Episode Credits and Extras:
Thank you for tuning in wherever you listen to your favorite podcast. Please like, follow, and subscribe to grow our community. Stay Fearless!
By OneCause5
33 ratings
Exploring how smart digital strategy turns online interactions into lasting donor relationships.
SHOW NOTES:
December 4th, 2025 – Episode # 209
Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World
On this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions.
Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today’s online giving environment. It’s a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count.
Guest Reflection:
“Digital fundraising isn’t just about technology. It’s about creating clarity, connection, and confidence in every click.“ — Jen Newmeyer
Episode Highlights:
Connect with our Guests:
Episodes Resources:
Episode Credits and Extras:
Thank you for tuning in wherever you listen to your favorite podcast. Please like, follow, and subscribe to grow our community. Stay Fearless!