Clicks versus Truth in Media
The Allure of Clicks
Media platforms are engineered to maximize engagement through sensational headlines, eye-catching visuals, and emotionally charged framing.
Engagement-driven algorithms prioritize content that elicits strong reactions—outrage, fear, or schadenfreude—over measured analysis.
Metrics like click-through rate (CTR), time on page, and social shares become the primary signals of success, steering editorial choices toward what “performs,” not what’s accurate.
Newsrooms facing shrinking budgets chase these vanity metrics to justify investments, often at the expense of in-depth reporting.


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