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Clicktivism…Episode 51…Jacey Bingler and Ecosia
Clicktivism…Episode 51…Jacey Bingler and Ecosia
Clicktivism…Ecosia’s is a search engine like Google, Yahoo, and Bing that helps the user find what they are looking for. The difference is that Ecosia uses most of the revenue they generate into planting trees.
So Ecosia’s search results are powered by Bing and Ecosia’s own search algorithms. Ecosia is a search engine that advertises next to their search results and are paid by Bing (their partner) for every click on a sponsored link for directing users to their advertisers. The payment from the advertisements varies depending on competition for the keyword and value of what is being advertised.
Ecosia states on average a search raises around half a Euro cent (0.005 EUR). And it takes 45 searches on average to fund the planting of a single tree. In additiona, Ecosia also assures there are algorithms designed to detect fake and random advertisement clicks made by users which invalidate them. The total number of trees being planted by Ecosia is visible below the search area.
Ecosia also raises funds through its second product EcoLinks, a Browser Extension that allows users to donate to Ecosia via their online purchases. Operators of online stores pay a commission to Ecosia (usually a rate between 2 to 10%) when a user lands on their shop via clicking on an EcoLink and purchases any service or product.
Ecosia supports country-based country filtering but not the displaying of worldwide information as of July 2016.
The Ecosia Story
In September 2009, Ecosia received $21,500 in seed capital, and the search engine launched on December 7, 2009, to coincide with UN climate talks in Copenhagen. Ecosia has donated to different tree-planting programs. Until December 2010 Ecosia’s donations went to a program by the World Wide Fund for Nature, Germany that protected the Juruena National Park in the Amazon basin. To ensure the protection was maintained, Ecosia drew up and financed plans with the local communities and timber companies.
From December 2009 to August 2013, Ecosia donated to the Plant a Billion Trees program run by the Nature Conservancy. This program aims to restore the Brazilian Atlantic Forest by planting one billion native trees by 2015. By 2011, Ecosia had raised over €250,000. By 2013, about 200,000 people were using Ecosia, and 116,000 seedlings had been funded by Ecosia’s donations.
Spring 2013
So in spring 2013, Ecosia announced an improvement of its donation model in addition to the quality of the search results. However, due to technical difficulties, the company temporarily had to use a feed subject to charges. And during this period, an Ecolink partner had to suddenly terminated their partnership. As a result Ecosia made an agreement with WWF whereby the donations from November 2012 until February 2013 were restricted to 20,000 Euros per month. Once this financial bottleneck had been overcome, the normal donation model was immediately restored.
When Ecosia relaunch their search engine December 14, 2013 and switched to a new reforestation program by The Nature Conservancy (TNC). This signified a change since the company was no longer protecting forested areas but financing a reforestation program. In 2015, Ecosia started funding reforestation in Burkina Faso as part of the Great Green Wall project, which is backed by the African Union and the World Bank.
So according to B-labs, as of January 2015, “In donating 80 percent of its ad revenue, the search engine has raised over $1.5 million for rain forest protection since its founding in December 2009.” And according to Ecosia, by 2015, the search engine had almost 2.5 million active users, and searches through it had resulted in more than 2 million trees being planted.
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By The Invention Stories PodcastClicktivism…Episode 51…Jacey Bingler and Ecosia
Clicktivism…Ecosia’s is a search engine like Google, Yahoo, and Bing that helps the user find what they are looking for. The difference is that Ecosia uses most of the revenue they generate into planting trees.
So Ecosia’s search results are powered by Bing and Ecosia’s own search algorithms. Ecosia is a search engine that advertises next to their search results and are paid by Bing (their partner) for every click on a sponsored link for directing users to their advertisers. The payment from the advertisements varies depending on competition for the keyword and value of what is being advertised.
Ecosia states on average a search raises around half a Euro cent (0.005 EUR). And it takes 45 searches on average to fund the planting of a single tree. In additiona, Ecosia also assures there are algorithms designed to detect fake and random advertisement clicks made by users which invalidate them. The total number of trees being planted by Ecosia is visible below the search area.
Ecosia also raises funds through its second product EcoLinks, a Browser Extension that allows users to donate to Ecosia via their online purchases. Operators of online stores pay a commission to Ecosia (usually a rate between 2 to 10%) when a user lands on their shop via clicking on an EcoLink and purchases any service or product.
Ecosia supports country-based country filtering but not the displaying of worldwide information as of July 2016.
The Ecosia Story
In September 2009, Ecosia received $21,500 in seed capital, and the search engine launched on December 7, 2009, to coincide with UN climate talks in Copenhagen. Ecosia has donated to different tree-planting programs. Until December 2010 Ecosia’s donations went to a program by the World Wide Fund for Nature, Germany that protected the Juruena National Park in the Amazon basin. To ensure the protection was maintained, Ecosia drew up and financed plans with the local communities and timber companies.
From December 2009 to August 2013, Ecosia donated to the Plant a Billion Trees program run by the Nature Conservancy. This program aims to restore the Brazilian Atlantic Forest by planting one billion native trees by 2015. By 2011, Ecosia had raised over €250,000. By 2013, about 200,000 people were using Ecosia, and 116,000 seedlings had been funded by Ecosia’s donations.
Spring 2013
So in spring 2013, Ecosia announced an improvement of its donation model in addition to the quality of the search results. However, due to technical difficulties, the company temporarily had to use a feed subject to charges. And during this period, an Ecolink partner had to suddenly terminated their partnership. As a result Ecosia made an agreement with WWF whereby the donations from November 2012 until February 2013 were restricted to 20,000 Euros per month. Once this financial bottleneck had been overcome, the normal donation model was immediately restored.
When Ecosia relaunch their search engine December 14, 2013 and switched to a new reforestation program by The Nature Conservancy (TNC). This signified a change since the company was no longer protecting forested areas but financing a reforestation program. In 2015, Ecosia started funding reforestation in Burkina Faso as part of the Great Green Wall project, which is backed by the African Union and the World Bank.
So according to B-labs, as of January 2015, “In donating 80 percent of its ad revenue, the search engine has raised over $1.5 million for rain forest protection since its founding in December 2009.” And according to Ecosia, by 2015, the search engine had almost 2.5 million active users, and searches through it had resulted in more than 2 million trees being planted.