Tiffany and Lauren break down how client and COI referrals really work in financial services and why the best strategies feel authentic, relationship-driven, and value-forward. They discuss how to identify your true COIs, why nurturing relationships matters far more than asking outright, and how firms can build internal cultures that organically support referrals. Want more financial services marketing? Join thousands of professionals who receive best practices, resources, and the occasional checklist in their inboxes! https://www.outandaboutcommunications.com/community