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Client Attracting Content Starts with Your Offer [The Signature Offer Mini Series: Part 3] | Ep.52
In part 3 of the Signature Offer Series, we’re diving into the powerful link between your core coaching offer and your entire marketing strategy.
If you’ve ever wondered what to post or how to stand out online, this is for you.
I’ll walk you through my 4-part ACES messaging framework and show you how having a clearly defined offer (with a results-focused transformation) makes it so much easier to show up with purpose and confidence in your content, calls, and conversations.
You’ll learn:
- Why helpful tips alone aren’t converting followers into clients
- The key mindset shift that positions you as the solution
- How to use messaging before you even create your offer
- What to do if your clients need different levels of support over time
Your signature offer isn’t just a thing you sell - it’s the foundation of your life-first business. Let’s make it your most powerful marketing tool.
Timestamps:
00:00 Introduction to Signature Offers
00:34 Recap of Previous Episodes
01:00 Using Your Offer to Inform Marketing
02:53 The ACEs Framework Explained
03:24 Crafting Messaging Around Your Offer
03:47 Attracting and Connecting with Clients
04:41 Enlightening and Selling to Clients
06:22 Importance of Market Research
07:45 Creating a Content Strategy
09:59 Validating and Scaling Your Offer
11:19 Conclusion and Next Steps
Free Resource: The Spacious Business Blueprint
If you’re a coach who wants clear direction, a simple plan, and to feel confident about what to focus on first, download my free Spacious Business Blueprint for the exact 7 steps to design a simple, effective client-attraction system — without overwhelm or guesswork.
👉 Download it here: https://www.leoniebusinesscoach.com/blueprint
Ready to get client-ready for 2026?
The Life-First Launch Kit gives you a clear plan and complete toolkit to launch with confidence.
December only: save $98 on 2026 enrolment and get the “Decide You’re Ready Now” bonus package with private 1:1 video feedback and the Canva Brand Kit free.
Check out The Launch Kit Here 👉 https://www.leoniebusinesscoach.com/launchplan
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
If you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡
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By Leonie NovorolIn part 3 of the Signature Offer Series, we’re diving into the powerful link between your core coaching offer and your entire marketing strategy.
If you’ve ever wondered what to post or how to stand out online, this is for you.
I’ll walk you through my 4-part ACES messaging framework and show you how having a clearly defined offer (with a results-focused transformation) makes it so much easier to show up with purpose and confidence in your content, calls, and conversations.
You’ll learn:
- Why helpful tips alone aren’t converting followers into clients
- The key mindset shift that positions you as the solution
- How to use messaging before you even create your offer
- What to do if your clients need different levels of support over time
Your signature offer isn’t just a thing you sell - it’s the foundation of your life-first business. Let’s make it your most powerful marketing tool.
Timestamps:
00:00 Introduction to Signature Offers
00:34 Recap of Previous Episodes
01:00 Using Your Offer to Inform Marketing
02:53 The ACEs Framework Explained
03:24 Crafting Messaging Around Your Offer
03:47 Attracting and Connecting with Clients
04:41 Enlightening and Selling to Clients
06:22 Importance of Market Research
07:45 Creating a Content Strategy
09:59 Validating and Scaling Your Offer
11:19 Conclusion and Next Steps
Free Resource: The Spacious Business Blueprint
If you’re a coach who wants clear direction, a simple plan, and to feel confident about what to focus on first, download my free Spacious Business Blueprint for the exact 7 steps to design a simple, effective client-attraction system — without overwhelm or guesswork.
👉 Download it here: https://www.leoniebusinesscoach.com/blueprint
Ready to get client-ready for 2026?
The Life-First Launch Kit gives you a clear plan and complete toolkit to launch with confidence.
December only: save $98 on 2026 enrolment and get the “Decide You’re Ready Now” bonus package with private 1:1 video feedback and the Canva Brand Kit free.
Check out The Launch Kit Here 👉 https://www.leoniebusinesscoach.com/launchplan
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
If you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡