Janet Hugo, founder of Sterling Wealth, approaches financial planning with empathy and personalised care. Inspired by her family’s experience with poor financial advice, Janet was driven to offer bespoke solutions that focus on understanding each client’s unique needs. With a deep commitment to client well-being, she often goes beyond financial strategies, encouraging her clients to enjoy their wealth. Janet fosters close relationships, carefully navigating personal and financial dynamics, from family disputes to estate planning. Her client-centered approach, combined with her belief in using technology to enhance advisory services, has helped her establish a trusted and successful financial planning practice.