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The podcast features a discussion with James Burke from Wembley Park, focusing on the company's urban redevelopment project in Northwest London. Quintain, the owner of Wembley Park, is building and managing rental apartments, currently with over 4,000 units and plans to reach 10,000. James explains his role in project management and data strategy, highlighting how they built a data warehouse to improve reporting and integrate data from Salesforce and Google Analytics.

A significant project involved unbundling utilities from rent to remain competitive, which required detailed data integration for accurate billing and monitoring. By combining utility data with tenant information, they gained valuable insights into real consumption patterns, helping them optimize building designs and identify issues like vacant units with high utility usage.

The conversation touches on the challenges faced, such as maintaining robust systems and ensuring data flows correctly. It emphasizes the importance of clear data definitions, continuous improvement, and effective training. They also discuss managing demand for Power BI and ensuring consistent data usage across the business.

Unexpected benefits of the project included a deeper understanding of their product, leading to cost optimization and improved sustainability. The company has received awards for their efforts in reducing waste and improving sustainability, and they share their insights within the industry. Overall, the podcast highlights the positive impact of using technology and data to enhance operational efficiency and tenant experience.

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