October 21, 2020

Client & Prospect Nurturing

24 minutes

To convert prospects and opportunities into clients you need to have nurturing activities for those that aren't ready to join right now - which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?

Nurturing ideas:

case studies

awards

educational content: video, podcast, whitepaper, blog

educational webinars and Q&As

entertainment events (once COVID restrictions pass)

send your book

offer a free 'growth planning session'

build your email list and keep it warm through regular invites, education, updates

...more