In this episode, I explore the often challenging topic of offering guarantees for wellness digital products. Many wellness experts hesitate to promise specific outcomes to clients, but this reluctance can impact sales and client trust. Learn how to ethically frame guarantees while setting realistic expectations.

Key Points

• Understanding the Ethical Tension: Why wellness professionals (like personal trainers) struggle with guaranteeing specific outcomes due to factors outside their control
• The Power of Niching Down: How knowing your exact audience makes it easier to confidently guarantee results within specific parameters
• The GPS Analogy: Your digital product works like a GPS—it guarantees the best route, real-time guidance, and alternative paths when obstacles arise
• What You CAN Guarantee: Your expertise, proven methods, understanding of the journey, and committed support
• Setting Clear Expectations: The importance of outlining what you bring to the table and what clients need to bring
• Pricing and Commitment: Why proper pricing creates "skin in the game" and encourages clients to meet you halfway
• Practical Examples: How to frame guarantees for specific wellness niches
• The 60% Win: Why partial success is still valuable.

Resources Mentioned

• Digital Course Creator (DCC) program – For wellness experts wanting to transform their expertise into digital products https://www.carolinecopp.co.uk/DCC-info

Connect With Me

• Like and share this episode to help us reach more wellness professionals
• Say hi on Insta - https://www.instagram.com/carolinecopp/
• Join us next week for another episode of Scaling Wellness

Remember: Your value isn't in promising perfect outcomes—it's in providing expert guidance, dedicated support, and proven methods to help clients achieve their goals.

Mentioned in this episode:

📢 Free Training Alert! 🚀

I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model.

If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉

Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨