SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond.

• What is SEO?
• Do you need to know how to code for SEO?
• Why does link-building matter/what are links?
• Local SEO vs. Traditional SEO
  • How to do local SEO w/multiple offices
• Should you buy links?
• How many keywords should I use on my pages?
• Why do you need ALT tags on images?
• SEO Goals
• Should you hire someone to help with SEO?
• How much does SEO cost?

References:

• How To Use HTML
• How much does SEO cost? - see slides on post
• Do you need to hire an SEO?