Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.

Download our Link-Building Whitepaper!

"meh, links" - The Origin Story

It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.

Challenge: If you have pages that are ranking without links, send them our way!

Link-Building Expertise:

• Link buying; if you pay for content, we do not consider that to be link-buying. We're talking "here's some money, put this link on your site" which Google does not like.
  • Sponsorships and donations in your local area are typically helpful and not harmful.
• Good links;
  • Domain authority- don't put all your weight on these numbers. It does matter if the site is topically relevant o your audience.
  • Local links, reputable websites
• Directories;
  • Fill out the free profile but these are NOT high-quality links
  • Paid profiles are typically not going to help for links but could still get you clients because you have a promoted profile.
• Free strategies;
  • Unlinked Mentions
    • Google Alerts
    • Mention
  • Link Reclamation