Building Better People

Cliff Latham - Pain over Pleasure


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Cliff Latham is 52 years old, a father, husband, business owner and has completed multiple Iron Man Triathlons. He provided Charlie an opportunity into the fitness field and has served him as a great mentor for nearly 20 years. Cliff shares his accomplishments in track (clocking a mile at four minutes and three seconds!) and in personal training on the podcast today. Cliff is one of the most seasoned and experienced personal trainers in the Brazos Valley. However despite these great successes he still overcomes and faces what everyone in their fitness journey faces. Everyone feels pain and can continually improve if they work for it. He is a great example of never quitting and continuous pursuit of excellence. His passion is helping people. Cliff opens up big time and shares his heart in this interview.

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