𝙃𝙤𝙬 𝙞𝙨 𝙘𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙥𝙤𝙡𝙞𝙩𝙞𝙘𝙖𝙡 𝙖𝙣𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙡𝙞𝙢𝙖𝙩𝙚, 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙡𝙤𝙤𝙠 𝙡𝙞𝙠𝙚 𝙞𝙣 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚?

Check out this great new episode of Climate+ Podcast with Lane Jost, head of sustainability and governance advisory at public relations giant Edelman Smithfield! 

+ the evolution of sustainability language and concepts and how the terminology and approach has shifted over time

+ the political challenges facing sustainability, - including "green hushing" where companies are doing legitimate sustainability work but are reluctant to talk about it publicly due to potential political backlash

+ the disconnect between sustainability reporting and business reality 

+ connecting sustainability to core business strategy and unique company circumstances like investors, geographies, supply chains, growth ambitions.