The latest episode of the Clever Content Podcast is out on the airwaves, as we explore Oatly’s decision to make its carbon footprint and commitment to lower CO2 emissions the focus of its marketing.

Climate change as marketing strategy?

The perfect way for you to stay in touch with the world of content. In each episode, we pick out and pull apart a piece of content that’s caught our eyes and ears, from superb social media campaigns, videos and animation to cracking copywriting. If it’s content that’s clever, we want to tell you about it. Content OD is a digital content agency from Sheffield in the UK.

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Climate change as marketing strategy?

Climate change as marketing strategy?