In this episode of Climate Plus, Lincoln Bleveans speaks with Tim Frick, CEO of Mighty Bytes, about the often-overlooked carbon footprint of our digital activities. They discuss the significant environmental impact of the internet, particularly in light of the rise of AI, and explore how digital agencies can innovate to reduce this footprint. Tim shares insights on the EcoGrader tool, which helps organizations assess and improve their digital sustainability practices. The conversation also touches on the challenges of raising awareness about sustainability in tech and the future of sustainable web design as a standard practice.