How can companies make sustainability information useful to

Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge Friendly, Amazon’s sustainable shopping program. They explain how Amazon uses third-party certifications to identify products with sustainability attributes, how the company evaluates which

The conversation also explores what Amazon has learned about consumer behavior since launching the program in 2020. Cameron shares research

Climate action requires more than technology, policy, and capital. It also requires communication.

In this special curated episode of Climate Rising, we revisit three past conversations to explore how companies communicate about climate change to different audiences.

The episode features excerpts from Mike Toffel’s conversations with leaders of New Belgium Brewing, Allbirds, and Microsoft that illustrate

Taken together, these leaders highlight how climate communication can influence customers, employees, policymakers, and business leaders—and why storytelling remains an essential part of accelerating climate

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions.

In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact.

The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and how regulation is shaping the future of green marketing

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge.

John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John

The conversation explores why traditional climate messaging often fails, how concepts like “net zero” and “climate crisis” can backfire, and why trust, identity, and local relevance matter more than abstract global narratives. John also discusses the role of AI in reshaping marketing and the risks and opportunities it presents for climate communication

Transforming the energy system isn’t just a technical

Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to

The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy

The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.

Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to discuss McKinsey’s new research assessing adaptation needs, costs, and gaps around the world.

The conversation explores why the world is already

The episode also examines how climate risks will evolve in the coming decades, why adaptation spending needs could rise to over $1 trillion annually, and what barriers—beyond finance—are preventing action. The

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignition?

Max Brodie, co-founder and CEO of Rain, joins Climate Rising to discuss how autonomous aircraft could transform wildfire response. Rain is developing AI-powered wildfire suppression systems that upgrade helicopters with autonomous capabilities, enabling faster response times and more effective intervention during the critical first minutes of a fire.

The conversation explores the economics of wildfire prevention, the role of autonomy in aerial firefighting, the challenges of balancing suppression with ecological fire management, and the growing relationship between wildfire risk and climate change. Max also discusses the broader implications of autonomy, public-private partnerships, and how emerging technologies can accelerate climate adaptation and mitigation.

Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Rising to discuss how AI, cloud infrastructure, and emerging technologies like quantum computing are transforming corporate sustainability strategies. Drawing on her background across consulting, government, investing, startups, and technology, Christina explains how IBM is redefining sustainability from a compliance function into a core business capability.

The conversation explores the “efficiency stack” of AI — from chips and data centers to software models and enterprise applications — and how improvements in efficiency can reduce costs, emissions, and operational

The episode also examines the tension between AI’s growing energy demand and its efficiency gains, the role of “fit-for-purpose” models,

Geothermal energy has long been seen as a promising, but challenging,

Joel Edwards, co-founder and Chief Technology Officer of Zanskar, joins Climate Rising to explain how advances in geoscience, data science, and machine learning are transforming geothermal exploration. By combining publicly available geologic data with modern modeling techniques, Zanskar is working to reduce the risk and cost of finding new geothermal

The conversation explores how geothermal systems work, why exploration has historically been challenging, and how Zanskar’s approach is enabling “blind discoveries”—finding viable geothermal resources that lack surface expressions such as hot springs or geysers. Joel also discusses the economics of geothermal, the role of data centers as a potential catalyst for growth, and what it will take to scale the industry.

AI and geospatial technologies are transforming how

The conversation examines how satellite data, AI models, and real-time sensing systems are enabling new levels of transparency—from methane emissions in energy systems to crop yields and wildfire risks. David discusses the concept of “Industry 4.0” in outdoor environments, where deploying technology is significantly more complex than in controlled factory settings.

The episode also highlights emerging applications in agriculture, energy infrastructure, and climate resilience, and explores how advances in AI and data systems are lowering barriers to innovation. David reflects on the future of consulting, the democratization of technology, and the growing role of builders in solving climate challenges.