Eric Chehab co-invented a device called the LifeBubble for protecting and securing umbilical cord catheters in neonates. In this episode, Eric discusses how his team developed the product's value proposition and the associated clinical evidence generation strategy while staying financially lean.

Eric's company, Novonate, spun out of the Stanford Biodesign graduate student course and in 2023 was acquired by Laborie, where Eric now works as the Director of Business Development and Upstream Marketing for obstetrics, gynecology & neonatal health.