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Clinton Houck's Framework for Driving Non-Core Product Adoption
Callan Harrington sits down with Clinton Houck, VP of Insurance and Distribution at Fair, to explore how to successfully drive adoption of non-core products within P&C insurance agencies. Clinton brings serious insurance experience from every angle, having worked as an underwriter at State Farm, owned his own agency, and held leadership roles at multiple insurtech companies.
Clinton reveals Fair's systematic approach to breaking through the traditional home, auto, and umbrella offering stack that most P&C agencies stick to. He shares how they achieved a 12% attachment rate by positioning auto warranty not as a separate product sale, but as a natural extension of the auto insurance conversation. The key insight is treating warranty like an endorsement rather than forcing producers to learn an entirely new sales process, making it feel complementary to existing coverage discussions rather than disruptive.
This episode delivers tactical frameworks for anyone looking to distribute ancillary products through insurance agencies, from winning over principals to ensuring producer adoption through superior user experience and comprehensive training programs.
Key topics covered:
[00:00] Intro
[02:28] First insurance industry rude awakening
[06:22] Sitting in every seat drives career decisions
[09:40] Breaking through P&C agency core offerings
[12:07] Money talks but ease of use wins
[17:25] Progressive's user experience advantage
[20:00] Auto warranty fits naturally with insurance
[22:21] Winning principals vs producers
[26:13] Higher commissions than traditional P&C
[29:25] Digital vs main street agency differences
[32:43] Speed vs advisory value propositions
[36:31] Where most ancillary products fail
[39:38] Simplifying coverage options backfired
[41:39] Claims transparency builds trust
[43:17] Cold calling agencies doesn't work
Connect with Clinton Houck on LinkedIn for more marketing insights and strategies: https://www.linkedin.com/in/clinton-houck
Subscribe for more insurance growth strategies and connect with Callan Harrington on LinkedIn for additional insights.
View all episodes
By Callan HarringtonCallan Harrington sits down with Clinton Houck, VP of Insurance and Distribution at Fair, to explore how to successfully drive adoption of non-core products within P&C insurance agencies. Clinton brings serious insurance experience from every angle, having worked as an underwriter at State Farm, owned his own agency, and held leadership roles at multiple insurtech companies.
Clinton reveals Fair's systematic approach to breaking through the traditional home, auto, and umbrella offering stack that most P&C agencies stick to. He shares how they achieved a 12% attachment rate by positioning auto warranty not as a separate product sale, but as a natural extension of the auto insurance conversation. The key insight is treating warranty like an endorsement rather than forcing producers to learn an entirely new sales process, making it feel complementary to existing coverage discussions rather than disruptive.
This episode delivers tactical frameworks for anyone looking to distribute ancillary products through insurance agencies, from winning over principals to ensuring producer adoption through superior user experience and comprehensive training programs.
Key topics covered:
[00:00] Intro
[02:28] First insurance industry rude awakening
[06:22] Sitting in every seat drives career decisions
[09:40] Breaking through P&C agency core offerings
[12:07] Money talks but ease of use wins
[17:25] Progressive's user experience advantage
[20:00] Auto warranty fits naturally with insurance
[22:21] Winning principals vs producers
[26:13] Higher commissions than traditional P&C
[29:25] Digital vs main street agency differences
[32:43] Speed vs advisory value propositions
[36:31] Where most ancillary products fail
[39:38] Simplifying coverage options backfired
[41:39] Claims transparency builds trust
[43:17] Cold calling agencies doesn't work
Connect with Clinton Houck on LinkedIn for more marketing insights and strategies: https://www.linkedin.com/in/clinton-houck
Subscribe for more insurance growth strategies and connect with Callan Harrington on LinkedIn for additional insights.