Creativity is a shared urge. We all have it, but many stumble on the execution. It’s why we’re not all pro photographers, musicians and movie makers. If you simplify the tools and put them within easy reach of enough people, that starts to change. We’ve seen it with the proliferation of stories across a wide-range of broadly available social media platforms. But apps like Instagram and Snapchat have their limits, especially when it comes to permanence.