In this week's episode we hear from Clive Dickens on creating content that makes consumers feel, understanding consumer behaviour through the lens of the internet and business models for Telcos.

Clive Dickens talks content, freemium economy and Telco Marketing

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Clive Dickens talks content, freemium economy and Telco Marketing

Clive Dickens talks content, freemium economy and Telco Marketing