In this episode, we chat with Ken MacKenzie, the CEO of Fresh Victor, a company specializing in fresh ingredient cocktail and mocktail mixers. Ken shares his journey from the tequila industry to founding Fresh Victor, emphasizing the importance of quality ingredients, the challenges of product development, and the significance of building brand recognition. He discusses the evolving landscape of non-alcoholic beverages and offers valuable advice for aspiring entrepreneurs, highlighting the need for perseverance, belief in oneself, and the importance of surrounding oneself with the right people.

If you're interested in trying Fresh Victor, use CLOCKINGIN20 for a 20% off discount