This episode features the creative Clodagh Forte. Clodagh is a Social Media Marketing Manager & Content Creator for her own agency Creative Forte. Clodagh starts by talking about her work in social media both for the businesses she works with and her own personal work. Highlighting one of her success stories in creating user guides for one of her clients getting great reach and exposure for the brand. Clodagh speaks about using Capcut and how she's developed her own social profile in the travel space. She actually offers a lot of value in her content and uniquely looks for popular travel places and locations but looks to find an angle that happens been delivered before. i.e. unique photo angles of landmarks which you wouldn't have seen before. Clodagh briefly touches on AI entering the social world and that the fear of failure shouldn't hold you back. This a good episode for anyone looking to understand more about content creation and social media overall.