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Close Read - 08 - Scale and Engagement in Political Communication
We spend a lot of time talking about messaging, but not a lot of time talking about how we get messages out there and what we want people to do with them. Scale refers to how large political operations are, both in terms of money and people. Engagement...
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By Aaron HuertasWe spend a lot of time talking about messaging, but not a lot of time talking about how we get messages out there and what we want people to do with them. Scale refers to how large political operations are, both in terms of money and people. Engagement...