Collective Café To Go

Closed Beta as a Go-To-Market Strategy

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I'm currently a closed beta tester of Nelson Epega's social audio startup, Chatter. It's the second coming of social audio and picks up where Clubhouse fumbled and dropped the ball.


In this morning's Collective Cafe (which now takes place exclusively in Chatter), I dedicated the conversation to closed betas as a best practice in terms of go to market and rollout strategy.



  1. The importance of setting clear rules and expectations for a closed beta community to ensure a positive experience.
  2. Gathering detailed user feedback is critical to identifying improvements and refining the product before public launch.
  3. Founders should be actively engaged with beta testers through discussions, responding to feedback, and showing appreciation for contributions.
  4. Inviting influential early adopters and creators can help generate excitement and high-quality content to establish the brand and value proposition.
  5. Maintaining transparent communication with beta testers and keeping them informed of updates helps build trust and engagement in the community.


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    Collective Café To GoBy Joseph Jaffe