In this episode of the Rise and Bind podcast, Chris Langille and Ryan Hanley discuss the evolution of inbound marketing and lead generation over the past decade. They explore the differences between inbound and outbound leads, the psychology behind inbound buyers, and the importance of validating customer decisions.

Ryan shares insights from his extensive experience in sales and marketing, including the development of his course, 'Master of the Close,' which focuses on effective sales strategies and the one call close process. The conversation emphasizes the significance of language, connection, and confidence in successfully closing sales.

In this conversation, Hanley and Chris delve into the importance of structured processes in sales, particularly in the insurance industry. They discuss the effectiveness of video proposals in enhancing client interactions and building trust. The conversation also emphasizes the need for tracking sales processes to identify gaps and improve performance.

Finally, they explore innovative tools in commercial insurance that can streamline operations and enhance producer expertise.