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Closing the $15 Trillion Coverage Gap w/ Storytelling
If an experience is confusing, time-consuming, and not immediately beneficial — and involves getting your blood drawn — you probably aren’t lining up.
The life insurance product needs to become a more frictionless life insurance experience.
In this episode, I interview Sarah Bennett, Chief Marketing Officer at Legal & General America (LGA), about marketing and life insurance.
Sarah talked with me about:
Get in touch with your host Richard Dufty by email or Twitter.
Never miss an episode of Digital Insurance Innovator on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Digital Insurance Innovator in your favorite podcast player.
View all episodes
By Human APIIf an experience is confusing, time-consuming, and not immediately beneficial — and involves getting your blood drawn — you probably aren’t lining up.
The life insurance product needs to become a more frictionless life insurance experience.
In this episode, I interview Sarah Bennett, Chief Marketing Officer at Legal & General America (LGA), about marketing and life insurance.
Sarah talked with me about:
Get in touch with your host Richard Dufty by email or Twitter.
Never miss an episode of Digital Insurance Innovator on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Digital Insurance Innovator in your favorite podcast player.