This is consulting in its purest form - knowing the questions to ask. Our experience is answers are easier than questions and when engaging in this type of experimental design to prove the business idea there are 3 distinct stages in the process. Although initially only the first two matter. Once you have a winning offer, the last stage takes you from a tested prototype to a repeatable and a 'manufacturable' offer.

The first chasm problem is reality - what are the market conditions that will determine the offer and its price point.

Topics:

• Turning The Plan Into Reality
• Draw A Picture Of The Competitive Landscape
• How Do Customers Make Buying Decisions