The expectation on the part of most customers is that this engagement will occur digitally. However, many contractors still prefer utilizing paper-and-pencil methods of conducting business.

Ben Kreaden from Broadly spoke to MarketScale at the International Roofing Expo 2020 to explain how technology can help fill the communication gap for roofing contractors.

"There's a gap in the way that roofers do business ... and the expectations that the typical customer has," Kreaden said. "If they're writing everything down on paper and the customer's expecting a text message, there's a gap there."

He explained how Broadly provides a solution that helps contractors connect with potential and current customers and manage reviews and feedback.