Come and listen to our Host, Candace Gish, as she chats with today's guest, Nicole Rodrigues, for our “End of Year, Beginning of Me” Podcast Series.
A powerfully themed mini-series helping women close the year with clarity and step into the next one with grounded self-love and vision.

Nicole Rodrigues, founder and CEO of NRPR Group, is a recognized public relations expert, digital and social media marketing and crisis communication pro with 24+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business including: Yahoo!, Dolby, Sony Pictures
Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MOBITV, Los Angeles Comic Con and the Oakland (now Las Vegas) Raiders. Amongst some of the most notable campaigns she was charged with, Nicole ran the first and only official mommy blogger campaign for Yahoo!, she devised and launched the PR strategy for all of Hulu first original
shows, and she helped develop YouTube’s creator and influencer PR strategy to produce more impactful campaigns at the forefront of the creator economy boom.

Nicole has repeatedly been recognized as an innovative leader in her industry, being a regular Crisis Communications guest expert on Access Hollywood and most recently as a Bulldog Reporter PR Awards Leader of the Year (Agency) and Ragans Top Agencies Awards Top Agency Leader (2022). She has also been honored with a Stevie Award winner for Communications, Investor Relations, or PR Executive of the Year(2021). She was also awarded
PR Daily’s “PR Professional of the Year” Award (2019), Bulldog Reporter’s “Stars of PR - PR Professional Who Makes a Difference” Award (2018), a Gold Award for “Public or Media Relations Professional of the Year” in Bulldog Reporters “Stars of PR,” and PR News’ Top 50 Game Changers in Public Relations (2017). These awards are confirmation of her mission to meaningfully disrupt the way in which public relations are done in the modern era.

Nicole is also the author of Beverly Hills Boss, a business and life skills book aimed at helping others, like herself, who dream of leading despite any humble beginnings or obstacles. Through her book, readers gain inspiration and actionable insight for growing as a person and in their careers.
Nicole takes great pride in being a former NFL cheerleader, having spent several years cheering for the famed Oakland Raiders. Today, she continues to cheer on her “new team” at NRPR and is a graduate from San Jose State University with a Bachelor of Science degree in Public Relations.
She earned her MBA at UCLA’s Anderson School of Management. While attending business school, Nicole was an Admissions Rep on class council and graduated in the top 15% of her class. She earned her MBA with a concentration in entrepreneurship, which she chose purposely to ensure she was learning more skills to help her clients manage the ups and downs of starting, growing and scaling a business.

https://x.com/NicoleRPR

https://www.linkedin.com/in/nicolerpr/

We talk with NRPR Group CEO Nicole Rodriguez about moving from survival mode to sustainable leadership while building an authentic, long-game PR strategy rooted in truth, alignment and earned media. We share practical ways to set standards, protect reputation, and design for peace, health and growth.

• why earned media beats hype for lasting trust
• how to align PR with real business goals
• when to say no and protect standards
• building narratives from milestones and proof
• the shift from urgency to sustainability
• designing a 10 to 20 year horizon
• allowing support and leaving survival mode
• mentorship’s role in purpose and confidence
• social media’s impact on executive visibility

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