As part of the CLT Business United initiative, the CLT Alliance launch a Small Business Marketing Program. This program helped connect our region’s Small Businesses to Marketing and Creative Services with little to no cost, to help support their needs.

In Part 2 of this series, today we are speaking with Marcie Kelso of Kelso Communications and Doug Bacon of Throwing Words. They join us to talk about their collaboration on creating a Creative Brief to support Throwing Words' growth marketing efforts, and the importance of identifying and leveraging your differentiator as a business.

For more information on the CLT Business United visit charlotteregion.com.